18 March 2011 | Author: C. Tate

Yahoo! to make a Delicious sale

Yahoo! to make a Delicious sale According to a report by Business Insider, Yahoo! is close to selling off Delicious, its social bookmarking site.

The deal is said to be in the region of $1 to $2 million, but a buyer has not been disclosed yet. A source close to the deal said it has been codenamed as "Project Dragon" and it is thought that the deal will go through next week.

The search engine has been planning to offload Delicious since December, as confirmed by the company at the time: "While we have determined that there is not a strategic fit at Yahoo!, we believe there is a ideal home for Delicious outside of the company where it can be resourced to the level where it can be competitive."

However a sale has still not gone through three months later.

Business Insider says this is due to the website's reliance on Yahoo! technology, so removing it from their infrastructure has taken a while.

Business Insider's Jay Yarrow wrote that Delicious is an important piece of Yahoo!'s portfolio: "Our source says Delicious has zero monetisation, but it's one of the most highly regarded products at Yahoo!.

"People are very loyal to the product and Yahoo! says it's the most widely used internal property at Yahoo!."

The 'sunsetting' of services by web portal Yahoo! has been part of a wider overarching restructuring under the leadership of CEO Carol Bartz, which has also seen the exclamation-marked one renounce its search engine past, partner with Bing and lose several of its 'quirky' services.
Home | Careers | RSS | Contact Us | Newsletter
International sites:
bigmouthmediaAll the Services in the Digital Marketing UniverseContact Us SEO Social Media Affiliates Analytics Display Usability PPC