20 September 2010 | Author: N. Hamilton Media copywriter
Yahoo! hopes to bring 'cool' back to its 600 million users with a range of newly unveiled web products set to make browsing a content-rich web experience.
BBC News reports that Yahoo! has shared its new plan of attack in a bid to "remain relevant" as users migrate to popular social networking sites like Facebook. The news coincides with speculation that the search engine has lost its number two search engine spot to rival Bing.
Speaking from Yahoo!'s California headquarters, new chief products officer Blake Irving explained
"There is a bunch of bringing cool back to Yahoo! saying a lot of the things that you want to do on the web are here".
And the newly appointed exec revealed his plans to bring 'cool' back by unveiling new social networking and smartphone friendly web products designed to win over users, appeal to advertisers and boost Yahoo!'s slipping share of page views.
In a bid to "give people what they want; the content, the folks that they care about", Yahoo! plans to
roll out a faster-running, Facebook- and Twitter-integrated version of Yahoo! Mail. Whilst also partnering with TV, advertisers and video-on-demand sources to show content related to entertainment and news searches as part of a new-look Yahoo! search format.
The company also plans to release a Yahoo! iPad and tablet app - hotly tipped to be launched by late 2010 or early 2011.
And Yahoo!'s plans don't stop there - as the company also revealed that a smartphone-friendly approach is key to realising its super-cool aspirations, now and in the future, as Irving estimates that in the next 15 years, more than half of Yahoo! users will be using mobile devices to access services.
Raymie Stata,Yahoo!'s chief technology officer, claims "You have to be committed to building leading-edge experiences and that is what we at Yahoo! are doing, and I think all these mobile connected devices represents a tremendous opportunity for us to recommit ourselves and to engage and delight users."
However, industry professionals have been quick to point out that Yahoo! could be in danger of falling foul of an "all talk, no action" approach with tech news site Wired.com pointing out that Yahoo! has been all talk whilst other big-name industry players have been all-action.
With Wired.com's Ryan Singel noting that in this last week alone Google has introduced Instant Search, Microsoft has released Internet Explorer 9 in beta and Twitter has unveiled a new-look site.
Yahoo! unveils plans to get its 'cool' back
Yahoo! hopes to bring 'cool' back to its 600 million users with a range of newly unveiled web products set to make browsing a content-rich web experience. BBC News reports that Yahoo! has shared its new plan of attack in a bid to "remain relevant" as users migrate to popular social networking sites like Facebook. The news coincides with speculation that the search engine has lost its number two search engine spot to rival Bing.
Speaking from Yahoo!'s California headquarters, new chief products officer Blake Irving explained
"There is a bunch of bringing cool back to Yahoo! saying a lot of the things that you want to do on the web are here".
And the newly appointed exec revealed his plans to bring 'cool' back by unveiling new social networking and smartphone friendly web products designed to win over users, appeal to advertisers and boost Yahoo!'s slipping share of page views.
In a bid to "give people what they want; the content, the folks that they care about", Yahoo! plans to
roll out a faster-running, Facebook- and Twitter-integrated version of Yahoo! Mail. Whilst also partnering with TV, advertisers and video-on-demand sources to show content related to entertainment and news searches as part of a new-look Yahoo! search format.
The company also plans to release a Yahoo! iPad and tablet app - hotly tipped to be launched by late 2010 or early 2011.
And Yahoo!'s plans don't stop there - as the company also revealed that a smartphone-friendly approach is key to realising its super-cool aspirations, now and in the future, as Irving estimates that in the next 15 years, more than half of Yahoo! users will be using mobile devices to access services.
Raymie Stata,Yahoo!'s chief technology officer, claims "You have to be committed to building leading-edge experiences and that is what we at Yahoo! are doing, and I think all these mobile connected devices represents a tremendous opportunity for us to recommit ourselves and to engage and delight users."
However, industry professionals have been quick to point out that Yahoo! could be in danger of falling foul of an "all talk, no action" approach with tech news site Wired.com pointing out that Yahoo! has been all talk whilst other big-name industry players have been all-action.
With Wired.com's Ryan Singel noting that in this last week alone Google has introduced Instant Search, Microsoft has released Internet Explorer 9 in beta and Twitter has unveiled a new-look site.
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