Yahoo! chief executive Jerry Yang has talked of the firm's plans to open itself up to other firms, the New York Times reports.Speaking at a company-sponsored conference, Mr Yang told advertising executives that the search engine provider intends to expand itself and its internet portal into a place where other organisations can deliver and create content and services.
Since joining the company earlier this year, he has been taking Yahoo! through a 100-day strategic review of its business operations.
While not revealing Yahoo!'s plans in too much detail, Mr Yang spoke of his hopes to turn the company into a platform where content creators, advertisers and developers could offer services to its users.
He stated that the word "platform" has been overused within the industry in recent times, adding that achieving platform status is no easy task for any company.
Mr Yang also said that Yahoo! had mistakenly not capitalised on the growth of social networking.
However, he added that Yahoo! does not want to trace the footsteps of sites such as Facebook.
"I don't think Yahoo! can be Facebook tomorrow and don't think Yahoo! wants to be Facebook," he said.
Mr Yang joined Yahoo! on June 18th of this year, taking over from Terry Semel, at the time declaring: "I have absolute conviction about Yahoo!'s potential for long-term success as an internet leader.
"Yahoo! is a company that started with a vision and a dream and, make no mistake, that dream is very much alive."
