YouTube have rolled out their biggest-ever site facelift today, with new features including news feeds and social network sharing options. Many of the overhauled features have social element to them, in keeping with Google's new social direction.
"Our recent Channels expansion, our grants and education programs, and this design are all focused on helping you discover a broader range of entertainment on YouTube," the company said in a blog post.
"We're always innovating and testing new stuff out to make the experience the best it can be for you.The new homepage displays a central news feed and features videos that have been uploaded to the site by users on Google+."
Large Facebook and Google+ buttons are positioned on the left hand column so users can share and see video content from YouTube on their chosen social network.
"To help you get more into YouTube, we're making it easier to find and follow great Channels when you arrive.
"On the left side of the homepage you can create your own, personal, customizable YouTube Channel line-up. Sign-in, or create a YouTube account.
"Then you can browse recommended Channels; customize your homepage's feed; even link your YouTube account to Google+ and Facebook to see what your friends are sharing."
The left hand column also gives users the opportunity to subscribe to their favourite shows and YouTube channels, a move that could significantly boost the viewership of TV networks that have a channel on the site.
On the right hand side of the page, a 'Recommendations' feed suggests videos to the user based on videos they have recently viewed and their channel current subscriptions.