24 August 2010 | Author: D. Warburton Search Copywriter
Mobile users will now be able to stream higher quality videos at faster speeds than before, when using a new YouTube site customised for the mobile web.
The revamped YouTube, built on HTML5, promises to offer a superior experience to native mobile applications, according to YouTube owners Google. The company revealed that the UK is currently the biggest European consumer of YouTube videos on mobile devices, but that these have previously offered a limited experience of the site.
The Telegraph reports that the mobile-friendly video site will also incorporate enhanced social networking features, making it easier for users to share videos on the move across platforms such as Twitter, Facebook and Google's own network, Google Buzz.
The mobile web market is a major focus of Google's strategies in 2010, with Google boss Eric Schmidt stating earlier this month that the sector is now "fundamental to everything we do." By optimising the world's most popular video site, the Mountain View company will be able to strengthen its position in the mobile web.
Google explained: "YouTube consumption on mobile devices has grown considerably. Playbacks were up 160 per cent in 2009 over the previous year, and YouTube mobile now receives more than 100 million video playbacks a day.
"Today, more than ever, YouTube knows that you want to be able to find and access your favourite videos wherever you are.
"That's why we're rolling out an updated version of the mobile site. As the world continues to go mobile, YouTube thinks this new site will offer a great improvement for anyone who wants a more consistent YouTube experience across devices."
The mobile-optimised YouTube can be accessed on iPhones and Android handsets, and will also offer touch-screen features to make it easier for users to access videos, as well as 'Like' or 'Unlike' their favourites.
YouTube launches mobile site
Mobile users will now be able to stream higher quality videos at faster speeds than before, when using a new YouTube site customised for the mobile web.The revamped YouTube, built on HTML5, promises to offer a superior experience to native mobile applications, according to YouTube owners Google. The company revealed that the UK is currently the biggest European consumer of YouTube videos on mobile devices, but that these have previously offered a limited experience of the site.
The Telegraph reports that the mobile-friendly video site will also incorporate enhanced social networking features, making it easier for users to share videos on the move across platforms such as Twitter, Facebook and Google's own network, Google Buzz.
The mobile web market is a major focus of Google's strategies in 2010, with Google boss Eric Schmidt stating earlier this month that the sector is now "fundamental to everything we do." By optimising the world's most popular video site, the Mountain View company will be able to strengthen its position in the mobile web.
Google explained: "YouTube consumption on mobile devices has grown considerably. Playbacks were up 160 per cent in 2009 over the previous year, and YouTube mobile now receives more than 100 million video playbacks a day.
"Today, more than ever, YouTube knows that you want to be able to find and access your favourite videos wherever you are.
"That's why we're rolling out an updated version of the mobile site. As the world continues to go mobile, YouTube thinks this new site will offer a great improvement for anyone who wants a more consistent YouTube experience across devices."
The mobile-optimised YouTube can be accessed on iPhones and Android handsets, and will also offer touch-screen features to make it easier for users to access videos, as well as 'Like' or 'Unlike' their favourites.
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