Web Content Optimization

As important as it is to drive traffic to your site, it is equally important that all the content you provide is as effective as possible. Maximise your site's potential with our web content optimization service.

Our content optimization service not only addresses the copy, calls to action and product/service messaging within your site, it also delves into all the digital assets you provide, from video content to image and rich media optimization.

Optimizing your content is not just important from an SEO perspective. It can increase your audience reach by ensuring your information is as accessible as possible to users of all abilities or disabilities.

How does web content optimization work?

To thoroughly analyze all aspects of your site, a user journey analysis is undertaken by our usability experts to address the messaging and content options your users come across on and off site. These assets are evaluated to determine their potential impact on the user experience. Each content offering is addressed against set criteria:

Conversion optimization best practice
Accessibility guidelines
Writing for the web guidelines
Video optimization guidelines
Image optimization guidelines
Industry specific optimization guidelines (e.g. user-specific requirements, e-commerce usability)

What you will receive

On completion of the web content optimization review, you will receive a written report that includes:

A detailed user journey analysis review
An outline of possible content issues
Recommendations for each prioritized content issue found.

We'll also support you with expert help and guidance when implementing our recommended site changes.

What's next?

We encourage you to test any new designs before implementing changes to your site.

Our range of testing solutions such as AB testing, multivariate testing or lab based user testing can help you identify optimally performing content and remove any further barriers to conversion.