Multivariate Testing

Test the performance of multiple elements on your site to increase conversions with bigmouthmedia's multivariate testing service. Understand which combination of elements creates the biggest improvement of your defined goals.

Our multivariate testing service uses testing tools such as Google Website Optimizer and others to test multiple elements of your site to improve the user experience and increase your conversion rates.

How does a multivariate test work?

A multivariate experiment will test multiple combinations of content within a single web page. We use testing tools like Google Website Optimiser to determine which content combination performs best. This is done by splitting website traffic to experiment with each variation simultaneously. We then monitor the results to choose the winning content combination.

What we do

Our usability experts will work closely with you to identify which landing page(s) to test. From there we will determine what factors may be affecting the user experience. Following this, bigmouthmedia will provide:

Multiple variations of the proposed webpage content to address any performance issues.
A multivariate experiment to test each variation with live users to determine optimally performing content.

Unlike A/B tests which tend to contain fewer variations, multivariate tests can take more time to conduct as they present many variations of content to your users. However, the results can provide more detailed insight into which page elements are most influential on conversion goals.

What you will receive

On completion of the multivariate test, you will receive a written report that includes:

An evaluation of the analytics results performed over the test period
Recommendations towards final design solution with the highest conversion rate

What's next?

Multivariate tests and A/B tests are an essential element of our conversion optimization service. We encourage all recommendations to be tested to provide statistical evidence to back up any changes on site.