Display Advertising

Display campaigns are particularly effective at enhancing the returns you get from your SEO and PPC investment. The very latest, a comprehensive analysis by comScore from September 2009, found that using display with your search campaign increased site visitation in the 4 weeks after exposure by up to 65%.

As a result, the impact that display can have in a campaign is quite surprising. For example, we recently ran a campaign for Harley Medical where display delivered up to 21.2% of influence to convert on PPC activity. So definitely think display if you haven’t done it before, or give us a try if you want to enjoy excellence when it comes to client service and strategy.

8 reasons to choose us for display:

1 Count on us for direct response

• Broad experience of running direct response and performance-based campaigns.
• Highly targeted and strategic media buying.
• Completely aligned with your business goals.

2 Our campaigns are truly tailored to your needs

• We provide a full service team.
• You can decide whether we originate or adapt your creative.
• Our in-house department is led by an advertising professional with over a decade's experience.

3 No matter how complex your campaign is, we’ve done it before

• Our team has an outstanding technical ability.
• Our technological expertise enables us to apply complex campaign set-ups and real-time tracking.

4 Enjoy first-rate customer service

• Existing clients find us more responsive to their needs than larger media agencies.
• Our clients have a dedicated account manager on call.

5 Let us build better relationships on your behalf

• We invest heavily in building and maintaining strong relationships with the advertising networks, portals and high-traffic sites.

6 We're at the cutting edge

7 Are you benefiting from the latest in display? Here are some of the things we can do for you:

• Use display to improve your PPC returns: Recent studies have quantified the impact of synergy on online spend, and it’s definitely worth a try (see above).
• Use new formats: Where appropriate, we can use a range of formats to increase cut through, including advertorials, games, page peels, avatars, email campaigns, sponsorship, homepage takeovers and video adverts.
• Use dynamic banners: which display flexible, changing, up-to-minute content.

8 Our process & deliverables

• Research - A thorough assessment of the market data and online trends relevant to your campaign.
• Strategic Planning - Identifying the best distribution & creative formats, the appropriate verticals and demographic and behavioural considerations.
• Proposal & Media Plan - A detailed breakdown of the strategy, rationale, placements and costs.
• Report & Measure - We’ll deliver regular bespoke performance reviews in the format you require, enabling you to keep easy track of your KPIs.
• Optimise & Build Up - We continually optimise your activity for the duration of the campaign and apply the lessons learned.

We offer a choice of pricing models to best fit campaign objectives, whether this is standard CPM buys for volume or performance driven models to meet specific CPA targets.