The display market space
Did you know that combining display advertising with search based activity is proven to create up to a 22% increase in conversions?
That's right! Display Advertising is growing once again, with spend in the UK seeing a 31% year-on-year increase. Banners, skyscrapers and embedded rich media ( including video) have grown by 45% to £592 million (source:IAB).
Display advertising offers brands the opportunity to be creative in attracting users to their website. Together, campaign reach and sophisticated targeting, make banner advertising a strong traffic driver as well as a vehicle to conversion.
In today's climate it is essential that brands create synergies with other online channels, and bridge the gap with their offline media.
The bigmouthmedia approach
Banner distribution is potentially enormous, so bigmouthmedia employs a combination of approaches to ensure not only pinpoint campaign relevancy, but also maximum efficiency of media spend.
We can strategically segment audiences, electing distribution placements synonymous with that environment. We know which creative deployments are likely to generate the most interactions for your campaign.
Our strong relationships with major suppliers permit us to take full advantage of competitive rates, and gain access to distribution across popular portals, networks, social media and specialist interest sites.
With bigmouthmedia you get a choice of pricing models to best fit campaign objectives, whether this is standard CPM buys for volume, or performance driven models to meet specific CPA targets. Either way, we approach it from a KPI perspective all the way.
If you're not already using an agency for your display creative, our in-house design team can assist with your creative builds to ensure they meet all IAB standards, within the outline of your brand guidelines and campaign look & feel. Whilst most of our background lies with larger formats and rich media content, we also execute plans covering advertorial, sponsorship and email opportunities where appropriate.
Each campaign is developed on a case by case basis, and we remain consultative and transparent throughout the entire journey of the campaign. Once we have received a client brief, we add some bigmouthy love to better meet these objectives within the budget allocation and timeframe set
Our work flow is clean and highly effective:
- Research
Vertical, demographic & behavioural considerations - Strategic Planning
Identifying best distribution & creative formats - Proposal & Media Plan
Transparency on rationale, costs & deliverables - Report & Measure
Regular performance reviews - Optimise & Build Up
Analyse, retarget & boost post impression returns
Achieve the results
Campaign transparency is critical. bigmouthmedia works to ensure that every element of your display activity is measurable, inclusive of live and post impression reporting. On active campaigns, we can implement frequency capping and day parting mechanisms to reduce impression wastage, and maximise performance at peak times. We liaise with distributors throughout the term of the campaign to maximise CTRs and response rates.
In order to make this fully transparent, we employ robust ad-serving and reporting technology. bigmouthmedia has experience working with all of the top providers, allowing us to see the full journey of your banner, so we can optimise and retarget bespoke messaging to acquire the conversion and increase overall campaign response rates, without losing the interest of a potentially 'warm' lead.
As combining display advertising with search based activity is proven to create up to a 22% increase in conversions (source:Atlas), where possible we will research cross channel influences in order to identify, and fully exploit the display channels that are initiating paths to purchase, thus influencing how we booked continued activity.
Bigmouthmedia - big, clever display advertising
