Search is a £1.4 billion pound industry in the UK, accounting for 57.1% of the total amount of money spent on online advertising.
We know that the bigmouthmedia boffins are in hot demand so we set up the bigmouth academy to allow us to share the bigmouth love and knowledge.
How does it work?
Bigmouthmedia client training: We offer consultancy and in-house training to our existing clients. This allows our clients to develop their in-house Search Department, and to keep up with the ongoing changes that are part of life in the fast-moving medium of Search. (Sorry, we do reserve attendance at our academy purely for our SEO/PPC/Affiliates and Display Advertising clients)
External Training: We are an official training partner for E-Consultancy
Crucially, our training is tailored to the audience too, whether that's top level 'decision makers' or the site development team, ensuring everyone involved in the decision-making and implementation of your search strategy is equipped with the information they need to make an informed decision for the benefit of the search campaign.
All bigmouthmedia training is customised to the client site and market too. This cuts away all of the fluff that can often accompany search training, and ensures that the outcome strategy is tailored and effective.
And what's more, we offer the choice of face to face or online sessions so that your teams around the globe can join in.
Multi-Channel Digital Marketing Training
Synergistic optimisation of all your digital marketing channels.
A detailed how-to covering the challenges of integrating multiple Digital Marketing channels - PPC, SEO, Affiliates, Display etc. Also covers unbeatable insight into handling Multi channel tracking for maximum campaign and ROI visibility.
Multilingual PPC and SEO Training
Never underestimate local and linguistic nuances in Search marketing. This training covers off the engines to target and localisation techniques.
SEO Training:
Basic SEO
An introduction to SEO
Typical attendees: Any member of staff who is involved in maintaining or making decisions influencing your SEO campaign.
SEO and Copywriting
Writing SEO-friendly copy whilst maintaining editorial integrity
Typical attendees: Online marketers, internal copywriters, 3rd parties working on your website, search managers
SEO Technical
Detailed information on the do's and don'ts for your site build and technology, covering basic tech issues right up to SEO technical sessions covering site architecture and CMS systems.
Typical attendees: IT staff, web development, online marketers, 3rd parties working on your website, search managers
External Optimisation Strategy Training
Safe and ethical links
Typical attendees: Online marketers, internal copywriters, 3rd parties working on your website, search managers
Search Engine Optimisation Best Practice
Detailed insight into SEO ethics
Typical attendees: Those responsible for search and online marketing strategy implementation
Online PR Training
Reviews the importance elements of SEO and how they can be supported through online press release and article activities.
Typical attendees: PR team
PPC Training:
Basic PPC
An introduction to effective PPC
Typical attendees: Any member of staff who is involved in maintaining or making decisions influencing your PPC campaign.
PPC and Copywriting
Writing winning creatives, rules and regs surrounding what you can and can't say in a PPC ad.
Typical attendees: Online marketers, internal copywriters, search managers
PPC Best Practice
Detailed information on the do's and don'ts for your PPC-specific landing pages
Typical attendees: Those responsible for search and online marketing strategy implementation
