Usability and SEO are like bangers and mash. There's little point in doing one without the other, which is why we’ve been busy developing a unique SEO-savvy Usability service for our clients.
Usability helps simplify and resolve basic problems with your website - to ensure a positive user experience, and enhance your search campaign. Usability can be used to improve the quality of your web build, identify issues with an online application process or to improve the ROI of your existing SEO, PPC, Affiliate Marketing and Display Advertising campaigns.
Put simply, combining Usability with your digital marketing campaigns ensures that your visitors are optimally likely to fulfil your site objectives - be that sales, bookings, branding or enquiries.
Bigmouthmedia's Usability service is broken into the following pick and mix sections:
- Usability review
Bigmouthmedia usability experts perform a heuristic evaluation of your site. The results are collated into specific usability issues for your review. - User testing
We will gather qualitative data from representative site users to measure the usability of your website. The Usability team then collate, prioritise and analyse the specific usability issues found. - Journey testing
Search journey testing allows us to monitor and evaluate how your users interact with search engines, choose keywords/phrases and select sites. - Accessibility audit
Our technical specialists will analyse your website's level of accessibility to offer prioritised recommendations allowing you to achieve an accessible and standards-compliant site. - Analytics review
This review analyses your website statistics to determine problem areas, investigate why usability issues occur and monitoring the impact of any potential usability solutions. - User profiling and user path analysis
We determine user groups, requirements and intent to create user profiles (or persona) that represent the website audience. This allows in-depth analysis of the site's ability to meet the needs of its audience. - Usability guidelines & Training We can also offer practical training designed to enable your in house team to identify and implement usability developments to enhance your customer’s journey and optimise fulfilment of site objectives.
Usability and SEO
Bigmouthmedia applies usability in conjunction with ethical search engine marketing techniques to provide the best possible return on investment (ROI) for your campaign.
Why is usability important to Search Engines?
Usability, like accessibility and optimisation, is a design attribute of a good quality website. Search engines encourage good quality website design because a well-built website is easier to find, index, and rank. Good quality sites within the index also ensure that the best results possible are presented to the user.
