Heuristic Usability Evaluation

Our heuristic usability evaluation, also known as a usability review or user experience audit, will delve into the deepest corners of your website and identify any usability issues, allowing us to offer specific recommendations to improve site performance and user experience.

Our digital marketing and advertising campaigns will drive traffic to your site, but it's the quality and impact of your site content, structure and design that will ultimately determine whether those visitors turn into customers. Improve the usability of your site with a detailed user experience review.

How does a heuristic usability evaluation work?

Your website is evaluated by our usability and digital marketing experts who check your site content, structure and design against specific criteria (the heuristics) including:

Fundamental usability guidelines
Search optimisation guidelines
The user requirements and expectations of your own target audience

We can also audit your competitor's websites, allowing us to benchmark your level of usability against your core competitors.

What you will receive

On completion of the heuristic usability evaluation you will get a written report that includes:

A checklist of usability guidelines showing the website's strengths and weaknesses.
Recommendations for each prioritised usability issue found.
A top-level analysis of competing websites.

We'll also support you with expert help and guidance when implementing our recommended site changes.

What's next?

If you've already completed a heuristic usability evaluation and need further guidance before implementing changes to your site, we can help test any new designs.

We offer a wide range of testing solutions from A/B testing and multivariate testing to lab based user tesing to help determine which content performs best and remove any barriers to conversion.