Information Architecture

Does your site's information architecture accurately and positively reflect your business? Providing users with clearly structured content is instrumental to good site design and usability.

Make it easy for users to navigate your site and find what they're looking for or they'll go elsewhere. What you name your web content and how you organise your site structure is vital to designing a good user journey and customer experience .

How does it work?

Whether you're planning a new site or improving an existing web presence, bigmouthmedia can help you build an intuitive taxonomy of web content terms and a comprehensive information architecture that makes sense to your users.

The taxonomy review

To capture the categorisation needs of your users and devise a natural content labelling system, a taxonomy review will:

• Research terms used by your target audience to search for your content.
• Review and classify the keyword research to establish a hierarchy and relationships between terms.
• Conduct card sorting exercises with your target audience as required addressing any keyword gaps.
• Recommend a taxonomy of terms for your website allowing you to label and 'tag' content to aid navigation and information retrieval.

The information architecture review

To devise a comprehensive information architecture that will inform website structure and navigation design we will:

• Evaluate your current/planned site structure based on an in-depth understanding of your user's content requirements and usability/design best practice.
• Make recommendations to help you improve site structure and navigation systems through improved categorisation of your web content and relationships between content types.

What you will receive

To help you organize your site content into a structure that users are able to navigate easily, we'll give you:

• Taxonomy recommendations that identify primary keywords (for labelling and categorisation) and secondary terms (for cross-indexing).
• Information architecture recommendations in the form of a revised site structure illustrating relationships between content types.

What's next?

Do you have a site structure or labelling issue to address? Are you planning a new site build or re-design? Contact us today to discuss your project with one of our experienced information architects.