Usability Testing

Whether you're planning a new website or developing an existing site, usability testing can help you identify any usability issues with your design and digital assets to help you improve online performance and user experience. Usability testing involves testing real users in real life situations, giving you real results.

Usability testing sessions needn't eat up all your time and resource. The relatively small investment you make in user testing to better understand your visitors can generate huge returns for your business in increased conversions and brand perception, not to mention reduced development/support costs.

How does usability testing work?

Usability testing will monitor how your users interact with the site and engage with content to carry out common goals. By monitoring what happens, bigmouthmedia can evaluate the user journeys and recommend improvements to navigation, content and design.

Bigmouthmedia will project manage and deliver your usability testing project. Each research session will involve:

User recruitment based on your audience personas.
Participants performing relevant website tasks.
Recording actions, reactions and comments using our testing software in our bespoke user testing labs.
Observing and analysing the results to measure the success of each task.

What can I test?

We offer usability testing for a range of media assets including website testing, prototype testing or mobile device testing. We can carry out testing remotely, from any of our offices, or from our purpose-built lab at Brick Lane in London.

What you will receive

You will be involved from the start ensuring you have input into the planning stages of your usability testing project. You'll also get:

Detailed test plan and discussion guide.
Summary report containing all findings and issues with a prioritised list of usability recommendations.
Presentation of results and recommendations, including short (picture-in-picture) video clips of participants, to highlight key points.