User Research

By clearly identifying the needs of your users you can improve your website content and effectively increase user engagement.

Bigmouthmedia's user research will identify your user requirements to help you understand who your users are, what they want, and what may influence or motivate them. This research will help you identify how and where to engage with them.

Our user research teams gather and interpret user data to give you the insight you need for your design projects and marketing campaigns:

• Demographic research informs our social marketers and display campaigns to attract and engage user attention.
• User personas outline the characteristics of different 'searcher profiles' to help SEO and PPC teams drive traffic to your site.
• Usability testing and eyetracking studies will help you improve site performance.

Our user research services

• User personas
• Card sorting
• Online surveys
• Ethnography
• Social research
• Customer journey mapping
• Usability testing
• Eyetracking

How do I get started?

We have user research teams in the UK and worldwide. Contact us to discuss your project with a regional specialist.