Where technology meets marketing
Some call it Web 2.0, others the Semantic Web, and if you represent a major brand with a complex website, utilising the marketing opportunities offered by XML Feeds might be the solution you're looking for.
As you might expect, search engines are right at the front of the revolution. The major players like Google and Yahoo are dramatically changing the way they operate to include new technologies that help them understand your site better.
And these aren't just big plans for the future. It's happening right now.
So what does this mean?
Every new technology is a new marketing opportunity.
Amongst those technologies we can harness to improve and enhance your search campaign are:
- Google Product Search
- Google Local Bulk Uploads
- Google Base
- Google Co-Op Feeds
- Google, Yahoo, Live Search and Ask Sitemaps
- Yahoo Search Monkey
- Google Premium Sitemaps
- Yahoo! Submit Pro
- Google News
- Google Images
- Shopzilla
- Ciao
- Pricegrabber
- Pricerunner
- NexTag
- RSS & Atom Feeds
- RSS 2.0 Yahoo! Media Feeds
... and many others. Believe us when we say it's a full time job just keeping up!
How Can Feed Management Help?
There are many different kinds of feeds, with different formats, different protocols and ways of inputing them into partner sites.
Even when your feeds are established, each produce different kinds of results. How do you know each is continuing to perform at it's best? Are you sure they're being regularly updated? Do your IT team have the time and the right skills to implement them? Are your feeds making the most of your campaign?
It's an administrative and technical challenge. We bring the know-how and do the hard work for you. We:
- Provide a dedicated campaign manager
- Conduct intelligent keyword research
- Identify partner engines for your target demographics
- Collate and validate all page, keyword and budget parameters
- Optimise the feed content to appeal to different search engine relevancy algorithms
- Establish your feeds with partner sites, or ensure the are published and promoted in feed directories
Throughout the campaign we monitor your feeds to ensure they are optimal and up to date and tweak them to generate the best possible results.
We leave you free to concentrate on your campaign's strategics, without worrying about the details.
So, how's it done? It's done expertly, and all for a flat monthly fee.
We've helped get literally millions more pages online through our Feed programmes with mega-sites like FT.com and BrandRepublic. Imagine what we could do for you.
