Search Engine Optimisation Primer

SEO History
Alan Emtage, a student at the University of McGill, created the first true "search" facility in 1990...

SEO Ethics
Search engines are keen to have an accurate picture of available sites on the web...

SEO Technology
Originally, the first commercial search engines were directories, such as Yahoo! and Galaxy...

Robots Exclusion Protocol
There may be areas of your site that you do not want to appear in search engine listings, such as customer information, or other sensitive data...

SEO - Directories
Directory based search engines differ from the search engines described so far in that they use human reviewers to investigate site content...

Spider Based Search Engines
In the same way that there are two camps in the directory based properties, spider based search engines also split...

Portals
The most frequently visited sites online are portals, such as www.bbc.co.uk and www.msn.co.uk...

Pay-per-Click
In September 1997 the company Goto, was founded by Bill Gross' Idealab...

Submissions
Perhaps the most obvious part of the SEO process is submission...

DIY
Many webmasters attempt SEO themselves and have varying degrees of success...

Who Should You Choose To Do Your SEO?
There any many things you should find out about a company before allowing them to do your SEO...

Search Engine Marketing Glossary
Fed up to the back teeth with all the online marketing techno-babble? We're here to help