These articles have been tagged under 'brand-monitor' by the bigmouthmedia team.
The reality of entertainment by Yahoo
Yahoo and its efforts to redefine online entertainment has been a surprising struggle. Who will win this battle of the content providers? And can 'celebrity tie-ins' really drive up traffic?
CNN accused of search engine
A man has accused CNN of manipulating websites to improve it's public image.
Ouch! You've been Googkled
IT security companies warn users to avoid a Google brand-squatting website
Media brand loyalty figures
56% of online media users also use the offline version of the same brand
Online fraud precaution
Two-thirds of U.S. merchants are taking more online fraud precautions in 2002 than they did in 2001
Brands and Consumers - The Relationship Is Deeper Than We Thought!
A recent study has shown that when we see a familiar brand, we activate parts of the brain normally used to process emotions
Top Ten Brands Announced
Check out the value of the worlds top 10 brands
Gerald Ratner in Brand Bother Again
Fallen jewellery tycoon Gerald Ratner has got into some hot water over his planned use of the Ratner name for his new online jewellery venture
Gerald Ratner Proves that Brands can Recover from Almost Anything!
Ratners boss, Gerald Ratner, famed for making the most brand-damaging speech to the IoD convention at The Albert Hall a decade ago is set to enter the jewellery trade again - and this time online.
Dragon Brands Defends the 'Consignia' Re-Brand
The London-based branding company has hit back at the media for criticism over the Royal Mail rebrand 2 years ago
