These articles have been tagged under 'brand-protection' by the bigmouthmedia team.
Mobile internet spam abuse
Spammers are always looking for new ways to pollute our senses - is there a new market for them in the mobile phone internet revolution?
Nine years in prison for spam abuse
Is nine years in prison a justifiable term for email spam abuse?
Google tired of googlers googling Google
Such is the dominance of the Google brand that it has become synonymous with the act of search itself. You'd think the search engine market leader would be happy about this...
Sexing up of investment banking – an issue of online brand protection
Increasing threats to brand identity caused by cybersquatters are causing problems for big name brands such as investment bank Goldman Sachs
Google fears that their popularity may cause problems with their trademarking in the future
Google is afraid that as its name becomes more and more synonymous with search that its trademark may be weakened in the future as more people use it in association with other things.
Companies act quickly to .mobi their brands
Online content is the next big issue for mobile users as big name brands register their new .mobi internet domains.
Ask sponsors major new US TV show to boost brand
In 'On-Line goes off-line' last week, we explored the offline marketing efforts search engines have taken to increase visibility of their brands. Bigmouthmedia asked "is this going to be a trend that will continue?" The answer - absolutely yes!
Brand Squatting leads to a lawsuit for Yahoo!
JP Enterprises has dropped a trademark infringement lawsuit on Yahoo! and other companies for allegedly paying for search engine advertising on Google for trademarked search queries.
Web credibility and should it matter?
It's an oft repeated question, yet also a little understood one - bigmouthmedia steps up to the breach with the low-down on the credibility showdown.
Internet advertising spend has hit a record high and looks set to continue its rise
Online advertising is becoming the dominant force as flexibility moves power "away from the old elite".
