Tagged: PPC

Microsoft unveils real-time bidding and interactive adverts
Software giant Microsoft has opened its real-time bidding ad exchange in the UK and Holland. The exchange has already been successful since opening in the US in April.

Unlucky Google? Ad acquisition faces anti-trust
Although US anti-trust experts have given Google the nod to bid for Nortel's much-desired mobile patents, the firm's Admeld purchase has sparked an anti-trust review of its own.

Ta-da…! Google unveils search advances
Google yesterday unveiled several improvements to its search offerings at a special event in San Francisco. But can quicker, increasingly pre-emptive search help Google keep its grip on the market?

Google on smart phone search and shopping habits

With Google's Android platform firmly atop the smart phone summit, Mountain View's perfectly placed to talk mobile - and it's done just that by releasing some stats on users' searching and shopping habits.

Europe's mad men say display is bigger than search
Figures released by the Internet Advertising Bureau (IAB) show display has overtaken search to become the fastest-growing online ad format in Europe.

US mobile advertising doubles in two years
A new report from comScore has revealed the number of Mobile Display Advertisers in the United States has more than doubled in the past two years.

Google, Bing and Yahoo! share search schema
They might spend most of their time squabbling over search share, but Google, Bing and Yahoo! have banded together to launch a shared search schema initiative - with added "geek factor".

Mountain View's mad men take 53 per cent of mobile ad impressions
Apple and Microsoft may be challenging Google's smart phone mantle, but the latest stats show Android's still firmly atop the smart phone summit - especially for ad impressions.

Google extends social search across the globe
Earlier today, Google launched its social search in 19 more languages, adding social content from a user's networks to searches.

Google search app now 20 per cent quicker on iPhones
Google updated its signature search app to run 20 per cent faster on iPhones in hopes to stay ahead of competition from Bing and Apple.