Tagged: PPC

Google sets aside $500m for US investigation
Google has reportedly allocated $500 million in preparation for the outcome of an official investigation into its advertising business by US regulators.

It's Bing-Berry time as RIM picks Bing as default search engine
After pairing with Yahoo! to successfully dent Google's search share, Microsoft's now joined forces with Research in Motion (RIM) in a move that will make Bing BlackBerry's default search engine.

Search, mobile and display advertising spend soars to $26 billion
Analysts say advertising's survived the credit crunch's worst, and search, mo bile and display advertising spends are soaring - making online advertising worth an estimated $26 billion a year.

Advertisers – do behave! Only 1% of web users turn off behavioural ads
Less than 1 per cent of web users stateside have opted out of behavioural advertising since the introduction of anti-tracking browser features last year.

Microsoft guns for Google, Google 'not surprised'
Microsoft has filed an EU anti-trust complaint accusing Mountain View of unfair and anti-competitive practices - Google says its 'not surprised.' Miaow!

EU trademark ruling could have implications for AdWords
EU Advocate General Niilo Jaaskinen has stated businesses should be allowed to bar competitors from using their brand names as keywords.

A direct hit? Yahoo! launches Search Direct - a Google Instant rival
Yahoo!'s upped its search offering by launching a Google Instant rival, just months after the firm's top brass re-branded the firm a media portal rather than a search engine.

Till search do us part: Bing-hoo!'s numbers revealed
While search partners Microsoft and Yahoo! have been busy chipping away at Google's coveted search lead, Bing's bloggers have revealed the numbers behind the pair's bid to topple Mountain View.

StumbleUpon trips up competitors with new ad platform
The sharing discovery engine is set to launch a new advertising platform designed to trip up competitors with its targeted ads.

StatCounter places Bing as search's second banana for first time
Analysts show Bing's fruit has ripened, causing it to harvest more queries than Yahoo! for the first time and become the runner-up to market titans Google.