Tagged: Traffic analysis

Tune in... Turn off? Opt-out icon to feature on Blighty's behavioural ads
Blighty's behavioural ads will soon feature an opt-out icon as the ad industry attempts to self regulate. But advertisers shouldn't be turned off as less than 1 per cent of web users opted out stateside.

EU to curb internet's sweet tooth with cookie legislation
Brussels has passed legislation requiring "explicit consent" from web users for cookies, small files that aide in quicker web navigation and track some web behaviour.

What usability, colour diversity and losing weight have in common
A recent programme investigating colour's tendency to make people consume more food could have interesting implications for usability.

The rise and rise of conversion optimisation
Monitoring conversion optimisation, as well as experimenting with user friendly web designs and continually testing sites, can boost ROI for businesses. So why aren't more companies on board?

Asynchronous tracking tag verification for Google Webmaster Tools
A routine venture into the Google Webmaster Tools interface resulted in the discovery of a new verification method that makes use of the asynchronous tracking code

Justify buying domain misspellings with Google Analytics
Domain misspellings (or typos) are big business for affiliates and domain registration companies like Fasthosts

Preloading components using A/B testing to reduce page load times
How A/B Testing can be used to preload components post-migration, reducing load times when launching a new website.

Google expands use of favicons in Webmaster Tools
Google has expanded Webmaster Tools to include favicons alongside site names. Could this be an indication that Google plans to make further use of favicons within search results?

Google Analytics is illegal, say German privacy protection officials
Google Analytics, the company's free website statistics product, has come under fire from German government officials who are attempting to place a ban on the use of the software.

EU proposal may threaten affiliate marketing, bid management and web analytics
Proposed amendments to EU directives governing privacy and electronic communications could pose a risk to the future of certain aspects of digital marketing.